Apple Inc. applies for trademark registration in Macau

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Computer manufacturer and software developer Apple Inc. has applied for trademark registration in the Macau SAR, according to a dispatch in the Official Gazette yesterday.
The company, based in California, has filed for commercial and industrial protection of three categories of services and products under the ‘iCloud’ brand, as well as one trademark protection for ‘MacBook Air.’
The several dozens of services filed for protection under the iCloud brand include storage services for archiving electronic data, electronic storage of data, storage of third-party websites with technology that allows users to access stored data, images, audio, videos and documents, computer hardware and software consulting services, provision of search engines, as well as computer hardware, software, and peripheral devices.
Apple Inc. joins the list of recent technology conglomerates which have applied for protection of commercial and industrial brands in Macau, such as e-commerce giant Alibaba Group and Baidu Online Network Technology (Beijing) Co., Ltd., one of China’s biggest Internet companies.
In early August, the Macau SAR Government signed a framework agreement with Alibaba for the provision of information technology services through the Alibaba Cloud system in order to enable the implementation of the Smart City platform foreseen by the MSAR’s five-year development plan.
According to local law, complaints may only be made up to two months from the date of publication of the trademark application notice in the Official Gazette.