DJ Mag expands to China in £1 mln deal

An alleged £1 million agreement has been signed between London-based music publication DJ Mag for the rights to the group’s monthly dance music and DJ magazine throughout the China, Hong Kong and Macau region, according to UK-based publication The Standard.
The agreement, signed between DJ Mag and East21 – one of China’s club and music festival operators and booking agents – is for a five-year licence for East21 to host events under DJ Mag’s Top 100 DJs banner, a yearly competition which ranks the world’s electronic music DJs.
One of the UK’s Conservative politicians who also promotes the cultural and creative industries abroad touted the move as “an example of the flourishing commercial relationship between the UK and China in the creative sector,” in comments to the UK publication.
The Managing Director of DJ Mag, Martin Carvell, commented on the future prospects for growth of the DJ scene throughout China, noting that the most recent deal means the publication is: “looking forward to seeing more Chinese DJs and clubs breaking into the Top 100s.”
DJ Mag also runs a yearly listing of the Top 100 clubs around the world, a competition previously won by famous UK club Fabric.