Australian food producer Beston Global Food is entering the Macau market via a joint venture with Hong Kong food distributor Sunwah Group. The agreement, revealed yesterday, includes a marketing and distribution agreement for food and beverages for the local market as well as Hong Kong, Guangdong and Jiangsu. “We are strong in China and ASEAN [Association of Southeast Asian Nations] region with our own on-the-ground marketing and distribution teams but we lacked a direct presence in Hong Kong and Macau”, the Chairman of Beston Global Food, Roger Sexton, said of the partnership. According to the information of Beston Global Food, Sunwah Group will hold 51 per cent of the shares of the joint venture special company, while the Australian firm will control the remaining 49 per cent. “Beston has a wide variety of premium quality food and beverage products which are in high demand in Asia. Sunwah has a strong distribution business in Hong Kong and Macau, which has earned a reputation over a period of more than 50 years for the provenance of its products and the quality of service provided to its customers. We share a lot in common. It is a perfect marriage”, the Chairman of Sunwah, Jonathan Choi, said. Under the agreement signed by the two companies, Sunwah is committed to utilising its existing distribution network to market and selling Beston-sourced food and beverage products. For its part, the Australian company will provide the food and beverage products. The chairman of Beston Global Food has also explained that the joint venture company will work closely with Beston’s branch in China, named BFC China, which is based in Dalian. The purpose of the collaboration between the two branches is to “maximize the outcomes from their respective efforts to grow market for BFC products in Hong Kong, Macau and Greater China”.
—
