IPIM: Macau SME’s can learn from Korea

Following recent experiences in mainland China, Japan and Taipei, the Macao Trade and Investment Promotion Institute (IPIM) wants to improve local small and medium-sized enterprises’ (SME’s) know-how with a new seminar and trip to South Korea.
The goal, says IPIM, is to ‘enable SMEs to understand more about marketing, promotion and management practices adopted by overseas enterprises’. In order to pursue ‘creative innovation and business transformation’ IPIM is going to organise on February 7 a training seminar on the ‘Best Practices of Branding, Marketing and Human Resources Management of Korean Enterprises’ with the Korea Franchise Association (KFA). The seminar will include the presence of experts who will share their experiences in branding and management strategies, application of technology and successful cases. The SME training programme, followed by a study trip to Seoul, will ‘include site visits to enterprises in various industries; hence, enabling participants to learn more about the successful business practices of overseas enterprises’, wrote IPIM.