Macau Tourist Satisfaction Index grew in Q4 2016


The city’s Tourist Satisfaction Index (TSI) reached a level of 72.5 during the last three months of 2016, the second highest quarterly index score since the third quarter of 2009, according to the report compiled by the IFT Tourism Research Centre.
The report revealed that the events sector had the highest index score among the selected sectors during the fourth quarter of 2016, at 77.1.
The casino sector (74.4) and retail shops sector (73.1) experienced the highest year-on-year TSI growth during last year’s fourth quarter. In fact, for the entire 2016, the gaming sector received the highest index score of 73.1, the same score it received in 2009 and 2010.
Tour guides or operators received the lowest score for the three-month period, at 69.2.
At the same time, the IFT Tourism Research Centre also conducted a survey relating to the city’s visitor profile for the fourth quarter of 2016.
The survey shows that 66 per cent of the 1,221 visitors who responded to the survey came from Mainland China, with Hong Kong visitors coming second at 17 per cent and Chinese Taiwan visitors at 9 per cent.
Some 86 per cent of the tourists who visited Macau came mainly for leisure and vacation, while only 5 per cent and 4 per cent came for business and visiting friends or relatives, respectively.
In specific terms, the majority of visitors from Mainland China considered shopping as their main purpose of visiting, whereas visitors from Western countries and other Asian countries stated visiting world heritage sites as the most attractive factor.
The survey also revealed that 57 per cent of the survey respondents stayed overnight, while 43 per cent were same-day visitors.
Regarding overnight visitors, the survey disclosed that 84 per cent of visitors had planned to stay two to three days.
Meanwhile, 70 per cent of respondents were repeat visitors, with 66 per cent stating that they had visited more than three times in the past five years.