Multi-destination cooperation


Tourism authorities from Zhongshan, Zhuhai, and Macau are seeking to further cooperation in tourism by expanding their reach into each other’s visitor markets.
The tourism authorities met on March 2 to evaluate the development of their multi-destination tourism program within the region during the past year, and prepare their activities and plans for further cooperation throughout 2017.
Some of the proposals presented included inviting tourism authorities from Zhongshan and Zhuhai to participate in the tourism promotion of Macau in a campaign taking place in Indonesia and Malaysia. The authorities would join those of Guangdong, Guangxi, Fujian, and Hong Kong in the campaign.
In addition, the tourism representatives from the three cities plan to visit regions in eastern inner China, as well as Guilin, located within the range of the high speed train line, to cater to new markets.
Zhongshan, Zhuhai, and Macau created a tourism alliance in 2006, entitled “Xiangshan in the past, Zhongshan, Zhuhai, and Macau today.” The leadership of the alliance rotates annually between the tourism authorities from the three cities.