Several internationally renowned brands are participating in this year’s Macau Franchise Expo (2016 MFE), which will be held at The Venetian Macau-Resort-Hotel Hall A from July 29 to July 31 this year, according to a press release issued by the Macao Trade and Investment Promotion Institute (IPIM) yesterday. The brands hope to succeed in ‘Going Global’ and ‘Bringing in Investment’ through modes of franchise. IPIM says that by utilising the development trends of ‘Internet +’, MFE will also hold themed forums to show enterprises how to seize the new opportunities in the Internet Era. In addition, it is held at the same time and venue as the 2016 Guangdong & Macau Branded Products Fair, aiming to create a synergy effect to create golden new opportunities for enterprises. 2016 MFE is jointly organised by IPIM, the Association of Chain and Franchise Promotion, Taiwan, Macau International Brand Enterprise Commercial Association, Macau Chain Stores & Franchise Association, and the Licensing & Franchising Association of HK. All kinds of industry Held seven times, MFE is a premier commercial event integrating exhibitions, forums, business matching and promotion seminars. Every year it attracts many exhibitors and professional visitors. Last year, it attracted 168 chain, franchise and brand agents and others from 11 countries and regions, with business matching reaching 1,000, and 14,500 visitors attending. With the forthcoming MFE this year, IPIM will again uphold the concept of ‘Brand Expansion Continues, Business Opportunities to be Seized’ to help create a path to a broader market for those participating exhibitors, capitalising on the unique advantages of Macau. The countries (and regions) involved this year include Mainland China, Italy, Japan, South Korea, Malaysia, Singapore, Taiwan, Hong Kong, and Macau among others. The event has attracted to those enterprises involved in food and beverages, retail, education, entertainment, finance, real estate, accessories, consulting services and brand agencies. Business opportunities Besides exhibitions, this year’s ‘Forum on International Franchise Business Opportunities’ will be held on July 29, the first day of the expo. Themed as ‘New Horizons for Chain and Franchise in the Internet Era’, it has invited experts and senior managers from international franchising associations in Asia, Europe, the Mainland and Macau to share their experiences and insights on how to operate a franchise business via the latest Internet developments. The VIP Buyer Lounge, newly added this year, provides a meeting opportunity for VC fund investors and MFE exhibitors to discuss the possibilities of co-operation projects. Additionally, with the aim of helping youth start-ups and utilising the chain business mode, 2016 MFE will hold a ‘competition on chain business for youth start-ups’ and invite energetic youngsters dedicated to starting a business to prepare investment plans for the brands involved in MFE this year and make on-site presentation to representatives from the VC fund sponsors, who will be the judges to select outstanding investment plans.
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