Melco Crown Entertainment Limited (MCE) has officially announced a phased opening of its new retail area expansion at City of Dreams between June and September, according to a press release. The new space, three times bigger than the previous retail area, will be managed and operated by T Galleria from luxury travel retailer DFS Group, majority owned by luxury conglomerate Moët Hennessy Louis Vuitton (LVMH). In the press release, Lawrence Ho, Chairman and Chief Executive Officer of MCE stated that the space, created in partnership with DFS, would feature the “largest collection of luxury brands in Cotai”. Philippe Schaus, DFS Group’s Chairman and CEO considers the space to be a first in Macau “in terms of providing a curated and modern product selection across the major luxury categories, targeting new and experienced travellers alike.” “T Galleria by DFS, City of Dreams will combine the breadth of a luxury shopping mall with the personalised service of a high-end department store,” Schaus noted in the press release. Beauty knows no price The T Galleria will include a 23,000 square foot area with nearly 70 beauty and fragrance brands including Sulwhasoo, Laneige and HERA, with MCE describing it as the “largest beauty hall in Southern China.” In terms of fashion, after the June opening, the new retail area will feature 31 international brands including Louis Vuitton, Dior, Prada, Miu Miu and Fendi. There will also be a male-only multi-branded, lifestyle area providing ready-to-wear, accessories, shoes, watches and grooming. The company’s press release also predicts that by the end of the year the jewellery area will be fully operational, with products from Tiffany & Co. and Van Cleef & Arpels, and new watch boutiques from Audemars Piguet and Vacheron Constantin. Shoes galore The space will offer over 50 men’s and women’s shoe brands across two floors, with brands such as Aquazzura and Rupert Sanderson. The press release describes the area as the “largest shoe salon in Hong Kong and Macau”. Business Daily questioned MCE on the cost of the expansion and its predicted customer attendance for the new retail space, but no response was received when this newspaper went to print.
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