Macao Trade and Investment Promotion Institute (IPIM) recently joined hands with the Korean Franchise Association (KFA) to organise a training seminar on the ‘Best Practices of Branding, Marketing and Human Resources Management of Korean Enterprises’ for Macao SMEs at IPIM’s Macao Business Support Centre, with the aim of encouraging participants to learn about the marketing, promotion and management strategies of overseas enterprises. The seminar attracted over 160 representatives from business associations and SMEs in different sectors. The organisers hoped that by arranging such events it would better meet SMEs’ need for sustainable development and influence their business capacity, thus building a stronger foundation to establish their brands. IPIM will also organise a series of events suitable for SMEs in the next few months, including a seminar on the ‘Guangdong Pilot Free Trade Zone’, E-commerce workshop as well as presentations on business opportunities in Portuguese-speaking countries. The seminar speaker was Hahm Junghoon, Managing Director and Policy Team Manager of KFA. During the seminar, Mr. Hahm addressed various topics such as the Korean franchise industry development and trends, shop and human resource management, technology applications and case sharing. Two major Korean brands, Kim Ildo, CEO and founder of 1℃ Family Restaurant and Bae Myoungsook, International Business Director of Korean restaurant brand Namzatang shared the pains and gains encountered during their brand development. During the question and answer session, participants sought advice from the speakers on issues such as franchise operations, training, shop location strategy and financial management. A study trip to Seoul will be organised by IPIM in the second quarter of the year. The course contents and itinerary of the study trip will be planned by KFA, including site visits to Korean franchise brand stores. The delegation will consist of Macao SME representatives from different industries and it is hoped that this will further enable Macao SMEs to learn from the successful management and operations of Korean enterprises.
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